There is no better time to be a chief information officer (CIO). Just look around you! The consumerization of information technology (IT) is dramatically influencing the products and services your company provides to customers, vendors, logistic partners, and business personnel, across the entire value network, to create new markets and competitive opportunities. Some chief executive officers (CEO) and C-suite colleagues may understand the potential of leveraging information for strategic advantage and there is a larger group that does not. The challenge is how to accomplish it.